Mitsubishi Takes Third Place in J.D. Power Survey
Every year, the J.D. Power Customer Satisfaction Survey asks customers if they are happy with the quality of their vehicles. As one of the largest surveys on long-term satisfaction, J.D. Power is a trusted organization whose results inform countless people when they go to buy their next car. The 2019 edition of this trustworthy survey revealed that Mitsubishi has earned the third-place spot in the results rankings.
The results of the survey indicate that Mitsubishi has succeeded at one of the company’s biggest goals — a complete reputation makeover. Years ago, Mitsubishi began rolling out a strategy to improve their products, starting with the Outlander, as well as introducing more SUVs and crossovers into the lineup. You can see the fruit of the brand’s labors in just one year — between the 2018 J.D. Power Customer Satisfaction Survey and 2019’s results, Mitsubishi leapt from 10th place to 3rd among mass-market auto brands only.
When the J.D. Power survey includes luxury brands, Mitsubishi jumped from 21st place to 12th place, making it the top Japanese brand among non-luxury automakers. Despite the jump, Mitsubishi isn’t content to rest on its laurels — the company plans to continue bettering its products and customer satisfaction rating.
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